Often cited by the media as the most beautiful woman in the world, Rai made her movie debut in Mani Ratnam's Tamil film Iruvar (1997) and had her first commercial success in the Tamil movie Jeans (1998). She came to the attention of Bollywood in the movie Hum Dil De Chuke Sanam (1999), directed by Sanjay Leela Bhansali. Her performance in the film won her the Filmfare Best Actress Award. In 2002 she appeared in Bhansali's next project, Devdas (2002), for which she won her second Filmfare Best Actress Award.
After a low phase in her career during 2003–2005, she appeared in the blockbuster Dhoom 2 (2006), which turned out to be her biggest Bollywood commercial success. She later appeared in films like Guru (2007), Jodhaa Akbar (2008), and Enthiran (2010) which were commercially and critically successful. Rai has thus established herself as one of the leading contemporary actresses in the Indian film industry. In 2009, she was honoured with the Padma Shri by the Government of India.
On October 1, 2010, she appeared with Rajinikanth in the Tamil film Enthiran, directed by S. Shankar. which has become the biggest blockbuster in India ever. She appeared in Vipul Shah's Action Replay opposite Akshay Kumar which received mixed reviews from critics. On November 19, 2010, she appeared with Hrithik Roshan in Sanjay Leela Bhansali's Guzaarish which opened to positive reviews from critics. She will appear in Abhinay Deo's next film produced by Farhan Akhtar and Vishal Bharadwaj's next directorial venture.
In 2009 Rai was awarded the Padma Shri for her contributions to Indian cinema.In the same year she refused to accept the second-highest Order Of France, Ordre des Arts et des Lettres as her father was suffering from serious illness, and she wanted her whole family to attend the award function. She is only the fourth Indian actor after Amitabh Bachchan, Nandita Das and Shahrukh Khan to be chosen for an Order Of France. In June 2009, she was declared the Female Star of The Decade at the tenth International Indian Film Academy Awards held in Macau.
